Why Rooted & True?

Our Mission:
To empower individuals to embrace their natural beauty and well-being through our handcrafted, vegan, and organic skincare products. We are committed to creating high-quality, environmentally-conscious solutions that cater to diverse skin types and ages, fostering a healthier and more sustainable future for all.

Our Vision:
Our vision is to become a trusted leader in vegan and organic skincare, known for our commitment to purity, sustainability, and the highest standards of craftsmanship. We aspire to inspire self-care rituals that enhance beauty and vitality while promoting a harmonious relationship between people and the planet. Through our innovative local refill program, we aim to pioneer a new era of sustainability within our industry, reducing waste and championing responsible consumption, all while enhancing the well-being of our valued customers.